Genine joined Pure Events in October 2015, bringing with her a wealth of event industry experience. Her interest in events first came from her Marketing with Event Management degree at Birmingham University. A versatile individual, confident and adaptable, Genine has worked on events across the globe from Chicago to Singapore and back again for some of the most recognisable, high-profile brands in the UK, some of which have been finalists and winners at the C&IT Awards. After spending 5 years at her previous position, Genine has now joined us to bring fresh ideas and insight to the table. In her spare time, she enjoys practising yoga, travelling and cooking up a storm in the kitchen!