Amsterdam: Consumer Launch

It was an absolute honour to work with DMG Events on their launch for Gastech Exhibition 2012. The event provided a highlight of a bigger conference and exhibition programme, together with the opportunity to announce to their global industry where the next Gastech Exhibition will be taking place; London.

The event was held at the Amsterdam Convention Factory, which is an ultra modern, cool, blank canvas venue that allowed us to create something really special for this launch. To showcase the best of London production was key. We therefore went with a Monopoly board concept; giant Monopoly pieces and the famous streets created alongside iconic London landmarks. A pop-up traditional London pub was also produced, complete with bar, pub games and garden. To create an English sporting environment a life-size tennis court was created to represent Wimbledon.

Coinciding with the theme guests got to enjoy traditional English food; mini fish and chips, mini Shepherds Pies, and Roast beef and vegetables served from Butchers Blocks.
To wow the guests high octane entertainment was provided that carried through a typical English rock theme; Anna Phoebe and the free runners. A solo electric guitarist dressed in a rock style cat suit played while free runners did stunts over and around her. Definitely an event to remember!