Madrid: Consumer Launch

This year Pure Events have been proud to be involved with the Public launch of the ‘1 Mission 1 Million’ - Getting to the Heart of Stroke Initiative on behalf of Ogilvy Health PR and Boehringer Ingehelim.

This was a stunning event held in Madrid on the 44th Floor of the Torre Espacio with panoramic views of the city. The fantastic views were maximised through the production to provide a WOW factor as guests entered the space. Stylish and contemporary white furniture was used to maintain a fresh and positive look to the room, whilst pink and orange soft furnishings and flowers were used to complement the campaign colours and to give the space a strong brand identity.

International journalists flew in from around the world and were greeted by the smell of fresh coffee and pastries for a morning press conference, with top industry spokesmen and a celebrity ambassador, followed by a photo call. A delicious buffet was served for lunch showcasing the best of Spanish food, and providing guests with the opportunity to try out the new technology. One-to-one interviews were held throughout the afternoon.

At this event guests really received the VIP experience with accommodation at the central Madrid Boutique Hotel, Vincci Soho, an exclusive gala dinner at the stylish restaurant, The Gift, and a shuttle service running to the Madrid hot spots, or to the airport, throughout the day.