Simmons & Simmons Berlin

Objectives

·         To find a location which could host four events in the same location varying in size from 60 delegates to 320 cabaret style

·         To create an off-site dinner experience which would really amaze the audience and create a ‘wow’ factor for the global audience

·         To deliver a seamless experience for all guests in terms of accommodation, conference, transfers and dinner

·         To produce consistency of brand and format through all four events even though they were different sectors

Challenges

·         To ensure that all guests were at either Berlin Airport (Schonenfeld or Tegel) and placed into a transfer to the hotel

·         Ensuring all guests arrived at the hotel for the beginning of their conference, scheduled to start at 13.00, but many delegates arrived the morning of conference commencement

·         Moving guests from one side of Berlin to the other for the gala dinner in coach transfers

Solutions

·         Using the Grand Hyatt Berlin, which is positioned in the modern and trendy Potsdamer Platz area of Berlin, for all four events created a seamless planning situation

·         Utilising the Pure Events Team along with local staff to ensure that all guests were greeted at the airport and escorted directly to the hotel also aided in ensuring no one was lost en route to the hotel and conference

·         Securing Wasserwerk Berlin – a converted water pump station – created the backdrop for a truly spectacular and unique gala dinner. Guests were in awe throughout the evening and raved about the cuisine as well as the stunning ambiance

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