Non - Executive Chairman
Best event you have ever worked on?
Very difficult to answer having worked on so many around the world and all have different memories – if I had to pick one that I’m the proudest off as it was totally different from my past experience was creating MasterCard Masters of Music 1996 for The Prices Trust – the first rock concert in Hyde Park for over 30 years and the birth of what became Party in the Park. I hatched the idea with my client and was able to turn an idea into reality by connect the right parts and driving the impossible forward.
Why do you love the industry?
Events are both art and engineering. The engineering part is all about discipline, process and procedure. The Art is about the creative making something memorable, different, unforgettable, valued. Events are live, once it starts there is no rehearsal, the stress can be exhilarating the comradery unbelievable.
Bucket list destination?
Vietnam / Cambodia