Sophie Sweetman

Event Manager

Best event you’ve ever worked on?

Delivering LEGO’s 85th anniversary celebration for all their UK staff at a hidden gem venue in London was a truly memorable creative experience. We designed a nostalgic feel festival with full festival décor complete with food stalls and bars, novelty trikes, 1990s-themed band and DJ, retro and inflatable games, giant scalextric, flower stilt walkers, makeup artists, selfie corner, neon signs, branded gifts and even a chillout area with massage therapists.

Most memorable event experience?

Delivering a once-in-a-lifetime Las Vegas incentive for a high end client involving some amazing dinners, the opportunity for them to escape the strip to go climbing in Red Rock Canyon, an exclusive gun range experience and one crazy night out!

Why do you love the industry?

I can’t imagine a more vibrant and exciting industry to work in. Discovering new destinations, hotels and venues whilst getting to try delicious food and drink, meet interesting people from all over the world and see the most amazing entertainment all as requirements for my job is wonderful.

Bucket list destination?

It was Japan, but I ticked that off this year (it was as amazing as expected), so next up is Myanmar.

Party trick or random fact?

I can do 10 cartwheels in a row! 

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